The flaws in our climate science communication

May 14, 2019, 8:34 AM EDT
(Source: Eoghan OLionnain/flickr)
(Source: Eoghan OLionnain/flickr)

Ironically, in the recent years, climate change reports have flooded the public space but the messaging has failed to inspire meaningful shift in behavior or policies. To an extent, Europe is moving the needle in rallying the commons to push their lawmakers, but climate change denialism in the U.S. keeps its roots intact or, rather, expanding with patronage from the Trump administration.

Recent polls reveal the fundamental flaws in our climate science communication, which, although, has prompted more people to care about climate change, falls flat in extracting action, notes The New York Times.

Driving the message of climate change with images of emaciated polar bears on shrinking icebergs doesn’t “appeal to core human tendencies.” Stats reveal that people are more sympathetic toward their personal and local problems and, hence, the messaging must shift from fear-based, statistical approach.

Call for action with positive examples, such as updating to energy-efficient appliances, are more resonant with individuals as they value action at personal level and drive a sense that small, positive steps can impact the environment.

 

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