Heuritech foretells fashion trends using AI tech

Mar 20, 2018, 7:50 AM EDT
(Source: Daniel M Viero/flickr)
(Source: Daniel M Viero/flickr)

With social media platforms decentralizing the power structures that shape and influence fashion trends, fashion tech company, Heuritech, is seizing the opportunity with the predictive powers of artificial intelligence technology.

The company employs AI software that parses millions of images shared every day on social media sites, predicting fashion trends months before they are visible on streets, notes Forbes.

Heuritech, with a staff of just 22, has already signed deals with luxury fashion houses Louis Vuitton and Christian Dior, assisting them in adapting their designs and tailoring the merchandize mix as per its AI predictions.