These washable paper bags charm with a leathery look

Jan 16, 2018, 6:36 AM EST

The idea of washable paper sounds too strange to be true, but an Italian brand called Uashmama is crafting beautiful bags with such a material and making them look and feel just like leather.

The company’s unique line, including paper purses, wine bags, backpacks, and messenger bags, offers eco-conscious buyers an opportunity to contribute their bit in diverting the waste that heaps up at the landfill sites, writes Green Matters.

The secret behind these “leather-clone” bags is the virgin cellulose fiber that can be stretched and tanned to endure washing, notes Rappler. More importantly, this fiber is derived by cultivation and not deforestation.