Startup wants people to grow own meat at home

Oct 31, 2017, 8:00 AM EDT
(Source: régine debatty/flickr)
(Source: régine debatty/flickr)

Lab-grown foods, including cell-cultured meat, have so far been sluggish to make inroads in the market given the skepticism and low acceptance among consumers.

A Japanese startup, Integriculture, seeks to mold the perception by distributing “meat-growing machines” to students, a step that can engage people with the new concept and create acceptance for the new food item, notes Green Matters.

The high-tech, microwave-sized heated boxes let users culture cells and grow their own meat at home, forgoing the need to slaughter animals for meat, a shift that leads to more sustainable practices, writes SBS