Nike’s connected jerseys shoot NBA news to fans

Sep 29, 2017, 4:02 AM EDT

As the countdown for this year’s NBA season begins, Nike is set to unveil its connected NBA jerseys that send the latest updates and news about favorite teams to their fans.

The vests, powered by the sportswear giant's NikeConnect technology, carry a concealed near-field communication (NFC) chip underneath, allowing wearers to get updates by simply tapping their smartphone against the jersey, writes Dezeen.

Nike CEO Mark Parker calls Nike Connect jerseys the beginning of a retail era of digitally-connected products, offering massive commercial opportunity through a new level of service for fans, notes Diginomica