Music giant Universal seals licensing deal with Tencent

May 17, 2017, 7:38 AM EDT
(Source: Tencent)
(Source: Tencent)

In what could be a “game changer” for the music industry in the Asia Pacific region, Tencent Music Entertainment Group has struck a major licensing deal to distribute the content by the world’s largest music company, Universal, on its streaming platforms in China.

The Chinese internet giant, Tencent, currently delivering 17 million songs to 600 million monthly active users, manages music from top brands including Warner and Sony, writes the BBC.

The deal, which boosts Tencent’s claim that it is the only legitimate streaming service in China, will strengthen the efforts for copyright protection and push the music industry towards adopting the paid subscription model, notes Variety.

TAGS: Tencent