Adidas unveils sneakers knit from marine plastic

Apr 25, 2017, 6:26 AM EDT
Adidas UltraBOOST Uncaged
(Source: Daniel Choi/flickr)

In an initiative to combat the world’s ocean plastic crisis, sportswear giant, Adidas, has rolled out three new sneaker models, which are fabricated using marine plastic trash. The company is using about 11 plastic bottles in weaving one pair of sneakers and aims to produce one million pairs from recovered ocean plastic in 2017.

In collaboration with Parley for the Oceans, an organization that brings artists and businesses together to fight major threats to the world’s oceans, Adidas continues to expand its sustainable manufacturing practices which began last November, as it unveiled a line of 3D-printed shoes made from recycled ocean plastic, writes EcoWatch.

By creating the Ultraboost sneakers, Adidas is turning pollution from ‘threat to thread,’ while opening up a new opportunity for the whole industry, notes Design Boom.

TAGS: Adidas