Spy-designed software helps ace B2B sales deal

Jan 27, 2017, 4:48 AM EST
(Source: 드림포유/flickr)
(Source: 드림포유/flickr)

CaliberMind, a Colorado-based B2B marketing tech, is using psychographic data to predict buyer habits, a data science that equips businesses with valuable insights on potential customers bolstering their chances of closing a sales deal.  The two-year-old startup, founded by two former Israeli intelligence officers and N.S.A data scientists, claims to shorten the sales cycle by 30 percent.

CaliberMind C.E.O. Raviv Turner explains that the company’s software focuses on interests of the people involved in the buying decision, notes Popular Science. With just 100 words from the person, CaliberMind can create their psychographic profile and automatically recommend the ways to convince the buyer.

Recently, the company merged its solutions with Terminus Cloud for Account-Based Marketing (A.B.M.) program, further empowering the tool to provide a single view of buyers across their entire decision journey, notes Martechseries.