LG to debut round smartwatch

Aug 25, 2014, 1:32 PM EDT
 The logo of LG is dislpayed during the press conference at the LG Italy Headquarters on July 2, 2014 in Milan, Italy.
Pier Marco Tacca/Getty Images

LG will reveal a new, rounded Android Wear smartwatch at the upcoming IFA conference in Berlin. LG actually debuted one of the first Android Wear smartwatches a few months ago with a square face.

Wireless Week points out some of the competition surrounding Android Wear watches:

LG’s hint of a new smartwatch comes only months after the company released the G Watch, a squared-faced wearable that was one of the first devices to show up with Google’s new Android Wear operating system.
As the battle heats up for Android Wear devices, Apple is rumored to be prepping its own smartwatch which could be announced alongside its upcoming iPhones.
The wearable push from manufacturers is driving expectations for the market and has already caused large upticks in demand for smart band wearables. Canalysis estimates the global wearable band market grew 684 percent in the first half of 2014.
The short turnaround between G Watches (2.5 months) is indicative of LG's strategy. A typical product development cycle spans the course of several months, and depending on the device, could take up to a year or more. This means the G Watch R was in development alongside the original, so the square model was likely a proof of concept; something to satisfy the early adopters and work out bugs while the stylish version wrapped up development. In other words, the R is the marquee smartwatch LG's really banking on, and the fact that it'll be introduced just hours after the 360's launch means that all of the momentum and hype Motorola has spent months building up may quickly vanish. Whether it was a stroke of luck or brilliant timing on LG's part, it shows either way that the competition will be heating up next week.