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YouTube announces plans to audit video views

Feb 04, 2014, 11:55 PM EST
General view of atmosphere at the YouTube On Main Street: Women In Film Panel on January 21, 2024 in Park City, Utah.
Craig Barritt/Getty Images for YouTube

The video-sharing website YouTube said it has started to "audit" the number of views a video has received. The move is aimed at preventing users from artificially inflating view counts which, YouTube said, mislead people about the popularity of a video. There are concerns that some viewers are using tools like "redirects" or "buying" views to boost their count.

Background:

YouTube starts auditing video views [BBC]

YouTube has paid out $1B to music industry in last few years [Billboard]