Flipboard introduces catalogue tool

Nov 11, 2013, 1:25 PM EST
Mike McCue of Flipboard speaks onstage at the TechCrunch Disrupt NY 2013 at The Manhattan Center on April 29, 2013 in New York City.
Getty/ Brian Ach

SAN FRANCISCO (AP) — Personal magazine creator Flipboard is expanding into shopping catalogs just in time for the holiday shopping season.

A tool released Monday will allow Flipboard users to display their gift wish lists and highlight their favorite products in a catalog-like format. The digital catalogs include links so the products can be purchased by anyone browsing through the selections on Flipboard's application for Apple Inc.'s iPhone and iPad, as well as mobile devices running on Google Inc.'s Android operating system.

Several merchants and websites, including Gap Inc.'s Banana Republic and eBay Inc., are distributing Flipboard catalogs.

Flipboard's expansion into electronic commerce comes seven months after the Palo Alto, Calif., startup began to allow people to put together digital magazines on their favorite topics.

Many of those magazines include digital ads.

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