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Lego builds itself into world's second biggest toymaker

Sep 05, 2013, 4:23 PM EDT
Six Belle Epoque facades built in Lego by 'Lego Certified Professional' Dirk Denoyelle, are unveiledon August 26, 2013.
AFP/Getty Images/BENOIT DOPPAGNE

A 13% half-yearly increase in sales has made Lego the world's second largest toymaker by sales after the U.S.'s Mattel. The privately-held Danish maker of interlocking plastic bricks surpassed Hasbro when it reported an 18% increase in profit to $550 million on sales of $1.8 billion for the six months to June. Slow sales in Europe and the U.S. were offset by a 35% increase in Asia. The company is due to break ground next year on its first factory in China.

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