RIM rebrands, launches new phones and OS

Jan 30, 2013, 12:45 PM EST
A Journalist stands beneath the BlackBerry 10 mobile platform sign after it was unveiled January 30, 2013 at the New York City L
AFP/Getty Images/Timothy A. Clary

Launching its pivotal new smartphones and BlackBerry 10 operating system, Research in Motion renames itself BlackBerry. The Z10 and Q10 devices are seen as the last stand of the phone maker whose slumping share of the mobile market has investors and analysts speculating on its possible resurgence.