New search engine tailors its results for tablets

Jan 04, 2013, 11:40 AM EST
This picture taken on February 9, 2010 in Paris shows the internet homepage of the US government version of the search engine we
AFP/Getty Images/Loic Venance

SAN FRANCISCO (AP) — Are tablet users looking for an alternative to Google and other search engines designed primarily for PCs?

That's the hope that led to Friday's release of Izik, which is billed as the first search engine tailored especially for iPads and increasingly popular tablet computers running on Google's Android software.

Izik's free app can be downloaded on the iPad or Android tablets.

To cater to the more visual format of tablets, Izik displays search results in rows of tiles that can be easily scrolled with a swipe of a finger. That contrasts with Google Inc.'s emphasis on mostly static links accompanied by snippets of text.

The tablet-driven search engine is the creation of a 5-year-old startup called Blekko.