Brazil seeks to name 2014 World Cup mascot

Sep 17, 2012, 1:04 PM EDT
The official 2014 World Cup mascot, the Brazilian three-banded armadillo (the Tolypeutes tricinctus), a creature that is indigenous to Brazil, is seen in this undated handout image released to Reuters September 16, 2012. The final mascot design was selected after FIFA and the Local Organising Committee (LOC) had analysed 47 different proposals created by six different Brazilian agencies.
REUTERS/FIFA/Handout

The indigenous and endangered three-banded armadillo, one of only two species of armadillo that can roll itself into a ball, has been unveiled as the official mascot of the Brazil 2014 World Cup. The design was picked from 47 choices put before focus groups of Brazilian children between the ages of five and 12. World Cup mascots are targeted to children through cartoon shows and other merchandise. For the past five World Cups they have been anthropomorphic characters, as was the first mascot, World Cup Willie, introduced for the 1966 World Cup in England. Brazil's will be named Amijubi, Fuleco or Zuzeco by public vote. Voting last until mid-Novermber with the winner due to be announced on Nov. 25. More than one million Brazilians voted on the name of the official match ball for the tournament. They chose Brazuca.